Worldwide
Media Relations
Scriptwriting Sample
Infomercial Scripts
Supporting Economic Reforms in Ukraine
Written
by Steven R. Van Hook
Broadcast
on Nationwide and Regional Television
1997-98
[Format: Cinema veritae (shaky camera, quick
edits) :20 spots]
Old-timer in park playing chess: I may not
understand much about economics, but there are some things I know for sure: bad
times can get better; important things are worth working for; everything we do
matters; and once in awhile, good things do happen.
[Voice Over: Economic Reform - the time is now!]
Farmer in wheat field: Economic issues
leave me very confused. But I do understand farming. I know that you plant
seeds, work each day, and wait through the rains, finally the harvest will come.
Isn't that what economic reform means?
[Voice Over: Economic reform - the time is now!]
Ani Lorak (Pop Star) in recording studio:
I may not know much about economics, but I have learned through my music that if
you dream, and work hard, dreams sometimes do come true.
[Music sample / Voice Over: Economic reform - the time is now!]
Middle-income, private industrial manager on busy factory floor: Who's
got time to talk about economic reforms? I'm busy every day trying to make a
success of my business. I employ people and pay their salaries. Every month we
become even busier. Isn't that what economic reform means?
[Voice Over: Economic reform - the time is now!]
Success-story montage (from program
success-story video archives): Business is finding success in our Ukraine.
Providing more choices for shoppers. Providing jobs. Providing regular salaries.
It takes hard work to make a better future. So let's get busy.
[Voice Over: Economic Reform - the time is now!]
Srvh
6/9/97