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Module 1.
Introduction
Module
2.
PR events
Module
3.
Understanding the media
Module
4.
Effective media releases
Module
5.
Preparing the newsmaker
Module
6.
Crisis management
Module
7.
Campaign strategy
Module
8.
PR tool kit
Conclusion
Contact
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Media and Public
Relations:
A Primer for
Business & Government Leaders in
Russia and the FSU
This primer is
transcribed from training seminars
delivered by
STEVEN
R. VAN HOOK
in St. Petersburg, Perm and
Saratov, Russia
and Kiev, Ukraine
funded by
THE KRIEBLE INSTITUTE
and the
UNITED STATES AGENCY FOR INTERNATIONAL DEVELOPMENT
Capstone Project
for
JONES INTERNATIONAL
UNIVERSITY
Copyright © 2000 Steven R. Van
Hook
All Rights Reserved
Foreword
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