Home.

Foreword.

Module 1.
Introduction

Module 2.
PR events

Module 3.
Understanding the media

Module 4.
Effective media releases

Module 5.
Preparing the newsmaker

Module 6.
Crisis management

Module 7.
Campaign strategy

Module 8.
PR tool kit

Conclusion.

CONTACT.


Please drop me a note and let me know if you found this primer or one of my training seminars useful, as well as your suggestions for how they might be enhanced: SRVanHook@aol.com

Steven R. Van Hook
Worldwide Media Relations
2022 Cliff Drive, #290
Santa Barbara, CA 93109
USA

[Presenter's Bio]


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