Worldwide Media Relations
While browsing on an electronic bulletin board, you come across an interesting article on dog training. Thinking it might be of interest to the members of your dog owners' club, you download it, print it out and reprint it in the next issue of your club's newsletter.
Congratulations -- you've probably just violated federal law.
Don't worry, you won't be hauled off to the federal pen. The law you ran afoul of is copyright law, which gives authors, composers and others who create works of expression certain rights over their creations.
You would probably think about copyright rules if you wanted to republish a chapter of a book, a play or a song you liked. But they're easy to overlook when you're dealing with electronic media. These bits of information fly around so rapidly and can be reproduced so easily that it's hard to remember that someone out there probably owns the right to determine when and how copies are made and used.
All works of expression have at least one thing in common: they are protected by copyright as soon as they are created and fixed in a tangible medium. For the most part, once an expression is entered into a computer in a form that can be read on screen or routed to a printer, it is considered fixed in a tangible medium, even if it is never printed out or saved to a disk. A copyright notice -- that little (C) followed by the year and the author's name -- is not required, but is recommended to remind people that the author claims a copyright.
The author of the expression owns the copyright, unless there has been a formal written transfer of that ownership or the expression is created as a work for hire or paid for by an employer. So a person who enters an expression into a computer for other people to see usually owns the copyright on that expression.
What does owning a copyright on an expression mean? Simply, that no one else can copy, distribute, display or adapt that expression without the copyright owner's consent. This consent may be given for free, for a fee or on the condition that an appropriate attribution be given. It is always a good idea, if you send material into cyberspace, to explicitly state the conditions for its use and reproduction.
As a starting point, therefore, you can assume that you control the right to
use any expressions that you author and put online. The important corollary is
that any expressions you find online are probably controlled by someone else.
and shouldn't be used without permission.
Copyright law doesn't mean that you can never quote something interesting that you find online. The "fair use" rule allows you to use a small portion of an expression to comment on it or for an educational purpose. But if you want to use the expression for commercial gain, the fair use exception probably won't apply unless the portion you use is extremely small in relation to the entire expression.
It's extremely difficult to apply the fair use rule to new forms of expression such as the discussions that take place in "cyberspace" -- for example, on Internet "newsgroups" or the conferences on online services such as America Online and CompuServe. A hundred people may each contribute a few lines to a discussion. If you want to use a big chunk of the conversation, must you get every contributor's permission? Theoretically, yes, because each contributor owns copyright in his or her words. However, since none of the contributions has any significant commercial value by itself, it's hard to see where the copyright owners would be harmed if the entire conversation were used without their individual permissions. Nevertheless, people whose words are used without their permission may be angry about it. It is always better to ask.
One last thing. Copyright is not the only law to be concerned about when launching words onto the information highway. You should also avoid invading a person's privacy or falsely accusing someone of committing an immoral or illegal act.
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